iON8
TELEVISION COMMERCIAL
We conceived, wrote and produced and directed this TVC for brand new bottle brand iON8. It’s a small budget big impact ad produced during the heart of the pandemic for the UK Creative agency LOW&BEHOLD.
Watch the ad below
Conceived, written and produced by LOW&BEHOLD (Matt Connors-Jones), this TVC was born during the pandemic. Casting, talent and shooting was all undertaken with the strictest measures in place for crew and talent safety which is something we pride ourselves on.
What was very unusual about this ad was that we commissioned the soundtrack to be composed directly from the sounds that the bottle makes and nothing else. We created it using minor notes to echo Stormzy’s style. This helped target our younger audience and improved the contemporary nature of the whole ad.
Directed by Jake Cauty
Creative Director / Writer / Producer Matt Connors-Jones
On behalf of LOW&BEHOLD