ASHTON & PARSONS
NIGHT SHIFT
Created to drive brand recall and communicate the benefits of using Ashton & Parsons teething gel and crystals. And to show how they help ease baby teething pain.
I conceived, wrote and co-directed this series of TV ads. They drove huge recall and improved brand recognistion by upwards of 30% here in the UK.
Directed by Chris Duffy
Creative Director, Produced and Conceived by Matthew Connors-Jones
Produced by Standby Productions
On behalf of Low&Behold