BUTCHERS DOG FOOD
TELEVISION COMMERCIAL
Modern dog ownership really is a thing to behold. But behind all the dog clothes, pets eating at dining tables, luxurious dog beds and LED leads, there is that all important relationship between human and dog.
“The crew were a happy bunch, maybe it was the dogs that cheered them up but they were a pleasure to work with.”
This was a larger budget production, shot using anamorphic lenses for a truly cinematic quality. We took a cross section of the dog loving society and had them star in this beautiful and inspirational film. I wrote the prose that goes with it in order to seamlessly link each scene with natural rhythm and colour. It ran on ITV primetime terrestrial during the break between Britains Got Talent and had a huge reach and thus impact in positioning Butchers Dog Food where it deserves to be, a premium pet food brand.
Writer, Creative Director and Producer - Matthew Connors-Jones
Director - Katie Bell
Producer - Tom Boden
Agency - Jones&Jones